Tourism Ireland
Sounds of the Wild Atlantic WayGreat road trips deserve great soundtracks. To launch Ireland's now celebrated Wild Atlantic Way – an epic drive down Ireland's west coast - we created an EP.
Two musicians sampled sounds along the route to compose five tracks inspired by this stunning drive, featuring local artists and the landscape itself as an instrument. We supported the EP with a documentary and website to give deeper insight into the music's creation and the wonders of the western coastline of Ireland.
The route has been a resounding success, generating billions in euros in revenue and supporting tens of thousands of jobs.
Shiny awards
D&AD Graphite Pencils — Outdoor Advertising, Digital Marketing Tactical · Gold Clio — Digital Integrated · Silver Clios — Documentaries/Innovative Media, Best Use of Music · Bronze Clios — Music in Film, Music in Digital/Social · Clio Shortlist — Branded Entertainment/Content · Ciclope Festival Finalist — Original Music · Silver Epicas — Website, Best Use of Music · Bronze Creative Circle — Best Photography/Digital Craft · Music+Sound Awards Finalist — Best Original Composition Online · One Show Merit — Branded Entertainment/Documentary
