Herdez

Herdez is about as Mexican as Mexican gets, and in the US, Herdez and Mexican culture is often misunderstood. We launched its new positioning with a music-video-inspired film showcasing contemporary Mexico — a fusion of tradition with a distinctly modern vibe, that's as LOUD and BOLD as Mexico.

The TV spot was complemented by social media assets focused on individual products, with emphasis on visual appetite appeal.