Tiffany & Co

Tiffany & Co pursued a revised worldwide brand position emphasizing its longstanding legacy. The tagline "With love, Since 1837" underscores how Tiffany merchandise has consistently been made, presented, and worn with affection. We partnered with photographer Dan Tobin Smith to produce a collection of short films centered on the 'Icon' product line — a refreshing departure in messaging approach, and the strategy continues to be used.

Extended to outdoor advertising and printed materials across major metropolitan areas and prominent streets internationally.