Behr
It's AliveChoosing a color isn't a rational choice - it's a feeling. We wanted to create something that gave people the feels. Using CGI and ASMR audio as a tool to drive recognition and engagement, we let these short and sweet visuals do all the talking and our community loved it. With over 16 million organic views on just one post and thousands of comments, we were able to build and grow this through additional videos and trend pieces to continue the momentum.
