Depaul

Spot 4 Sale

To raise awareness for Depaul UK, a youth homeless charity, we hijacked the launch of Apple's iPhone 6. Joining the queue outside Apple's flagship London store early, we slept on the street for two nights and put the spot in the queue up for auction on eBay. We raised £570, but more importantly, we got a ton of free (not quite priceless) PR and nationwide press coverage.

Shiny awards
D&AD Graphite Pencil — Outdoor Advertising, Digital Marketing Tactical, Direct Response/Ambient · D&AD Wood Pencil · Clio Bronze — Innovative, Integrated · Creative Circle Gold — Best Use of Ambient/Guerilla, Best Brand Activity at Public Event · Creative Circle Silver — Best Low Budget Idea · Creative Circle Bronze (multiple) · Cannes Lions (multiple shortlists) · New York Festival Bronze · Eurobest Bronze · London International Awards Bronze · Featured in Creative Review Annual 2015 as "Best in Book"

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